MSGM Kids & Barbie

by Dutch Fashion Doll World

MSGM Kids and Barbie have partnered for a capsule collection for girls aged from two to 12.
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The Italian label has teamed with Barbie for a ready-to-wear clothing collection for girls aged from two to 12. The “Barbie by MSGM” collection will be released for the spring/summer 2017 season in Italy and worldwide.

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Inspired by the MSGM women’s ready-to-wear collection, the 30 pieces in this girl’s capsule channel the season’s key trend with relaxed yet chic inspirations that draw on sportswear and streetwear styles.

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“The Barbie by MSGM Kids girl is cool, current and vibrant, looking to make a statement and stand out from the crowd,” said Ruggiero Desantis, Creative Director of MSGM Kids. “We wanted to bring those aspects to life through the collection and infuse action with style in the summer 2017 capsule collection.”

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The result is a capsule collection that focuses on comfort and girly style, using technical fabrics, bright colors, bold branding and eclectic prints. Colors range from pink — Barbie’s signature shade — to black, silver, gray and white, with garments made from MSGM Climalite technical fabric, as well as Lycra, sweater and jersey.

Here a fun video from the behind the scenes fashion shoot of this collection:

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During the MSGM presentation at the Pitti Bimbo in Forence this year the press got a press kit with a miniature replica from one of the looks. These fashions were produced by Magia200o on behalf of Mattel Europe and MSGM

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for more information: http://www.msgmkids.it